Our Impact

AVREN creates minimalist travel essentials for modern men who want to travel with confidence and style, whilst being price competitive for the everyday man.

We also recognise that confidence isn't always visible.

We support Percy's Honest Hour to help strengthen men's mental health and wellbeing, donating a portion of every purchase to their work.

Percy’s Honest Hour is a community-led mental health charity founded in 2025, built on the belief that everyone deserves to be heard, supported, and never left to struggle alone. Inspired by founder Jack Percival’s lived experience following a suicide attempt, the charity creates safe, judgement-free spaces where people can share openly, support one another, and find strength through connection. Built on more than 10 years of community outreach through Percy’s Homeless Hub, Percy’s Honest Hour brings people together through honest conversations, peer support, and shared experiences, because sometimes the people best placed to help are those who have walked a similar path themselves.

Founder of Percy's Honest Hour, Jack said this:

"Ten years ago, I started Percy’s Homeless Hub with a simple belief: nobody should be forgotten. For over a decade, we’ve supported rough sleepers across Croydon with food, clothing, essentials, and, most importantly, human connection. Then 2.5 years ago, I found myself fighting a battle of my own and survived a suicide attempt. That experience changed everything. It showed me that homelessness isn’t always visible, and neither is mental health. The people we help on the streets and the people struggling behind closed doors often need the same thing: someone to listen, someone to care, and someone to remind them they’re not alone. That’s why I founded Percy’s Honest Hour in 2024. Today, our mission is simple: support people, start conversations, and save lives. Whether it’s around a table, in a support group, or on the streets of Croydon, we’re building a community where nobody feels forgotten and nobody has to struggle alone."